A more flavourful world

Sip the World

Good taste has a sense of place.

Discover the drinks, traditions and flavours that belong to places around the world.

World map showing the countries where you can explore drinks and food traditions

Tap a marker to open its full destination story. Numbered markers let you choose a nearby destination.

Terraced vineyards in Portugal's Douro Valley

Destination in focus · Portugal

One country. So many ways to sip.

From Douro terraces and Porto's wine lodges to aromatic northern whites, Alentejo's clay-vessel traditions and Madeira's extraordinary fortified wines. Explore the place, follow its story and discover Portuguese bottles in our catalogue.

Sunlit tropical Barbados coast

New · Caribbean rum destinations

Barbados. Much more than rum punch.

Meet Mount Gay, Foursquare, Doorly’s and St Nicholas Abbey. Follow the cane, the casks, the island food and mauby—with 16 curated real bottle matches and ten chapters of discovery.

Pigeon Point beach, TobagoTobago · Kalamazadkhan · CC BY-SA 4.0

Caribbean rum trail · the next chapter

Trinidad & Tobago: rum, bitters and two island cultures

Meet Angostura, learn why bitters began in Venezuela, trace the closed Caroni distillery and discover Tobago's cocoa, food and Caribbean wildlife. Twelve real partner matches; no invented Tobago rum producers.

The Malecón in Havana, Cuba, at sunsetHavana · Jorge Royan · CC BY-SA 3.0

Caribbean rum trail · Havana to Santiago

Cuba: where the rum meets the rhythm

Explore the maestros' rum tradition, Havana Club, Santiago de Cuba, the Daiquiri and Mojito, seven credited Cuban photographs and 21 authentic supplier products. Coffee, guarapo and everyday food included.

Twin Pitons rising above Soufrière on Saint LuciaSoufrière · DavidMPyle · CC BY 4.0

Caribbean rum trail · new island

Saint Lucia: rum beneath the Pitons

Explore Chairman's Reserve, Admiral Rodney and Bounty, the 1972 Roseau Valley distillery, island cocoa and Creole cooking. Eleven original chapters and eleven real supplier bottles—with proper care around overproof rum.

Folle Anse beach on Marie-Galante island, GuadeloupeTjeerd Wiersma · CC BY 2.0

Caribbean rum trail · Guadeloupe

An archipelago with more than one rhum tradition

From Marie-Galante's cane mills to Papa Rouyo's double pot stills, discover the protected Guadeloupe IG, local food, alcohol-free drinks and seven real supplier bottles, with six locally hosted licensed photographs.

From fruit to cup, cane to cask

Four very different journeys

Discover coastal citrus and alcohol-free refreshment, Islay's whisky distillers, Jamaican rum and sorrel, and Ethiopia's coffee highlands. Each begins with the place and people—not just the product shelf.

Start Point on the South Devon coast

New destination · United Kingdom

From Devon vineyards to Britain’s best-loved drinks

Explore English wine, cider, gin and whisky—and discover a new deep dive on the vineyards and winemakers of Devon and Cornwall.

Discover by place

Where shall we sip?

Some of our favourite places to start your journey.

Curated journeys

Sipping Trails

Follow a flavour, tradition or drink across extraordinary places.

Let the place help you choose the drink

Our destination guides connect flavour with geography, growing conditions and local craft. Start with a style you like, then follow its story.

English sparkling wine guide

Traditional-method English sparkling wines often use Chardonnay, Pinot Noir and Pinot Meunier, but producers also make other styles. Read the sweetness, grape and production information rather than assuming every English sparkling wine is alike. Explore the regional guide for producers, food pairings and bottle choices.

Explore English wine

Vineyards in Devon and Cornwall

Devon and Cornwall offer vineyards making both still and sparkling wines. The English wine guide explores producers and regional differences, helping you choose what to learn about or taste. For a visit, confirm opening times, booking and access directly with the vineyard before travelling.

Discover Devon and Cornwall vineyards

Champagne vs prosecco vs cava

Champagne comes from its protected French region and uses the traditional method; prosecco commonly uses a tank method, while cava uses the traditional method under its own rules. Grapes, ageing and sweetness also shape the result. Compare the actual style and label rather than treating one category as automatically better.

Start with the Champagne guide

Rioja vs Ribera del Duero

Both Spanish regions are well known for Tempranillo-led reds, but climate, blending, ageing and producer choices create varied styles. Rioja can include bright, elegant or developed oak-influenced wines; Ribera del Duero often offers a fuller, structured direction. These are tendencies, so compare individual bottles and ageing information.

Explore Rioja

New Zealand Sauvignon Blanc guide

Marlborough Sauvignon Blanc often offers vivid citrus, gooseberry or tropical-fruit flavours, while other regions and producer methods bring different expressions. Some wines are crisp and direct; others use texture or oak for a broader feel. Use the destination guide to look beyond a single national flavour stereotype.

Discover New Zealand drinks

South African wine guide for beginners

Chenin Blanc is an inviting starting point for white-wine exploration, while Cabernet Sauvignon, Syrah and Pinotage offer contrasting red directions. South Africa includes varied climates and regions, so choose by grape, producer and style. Our destination feature connects the wines with the places and traditions behind them.

Explore South Africa

What is rhum agricole?

Rhum agricole is rum made from fresh sugarcane juice rather than molasses. It can show grassy, herbal or fruit-led character, depending on production and ageing. Martinique's AOC has specific geographical and production requirements; rhum agricole made elsewhere should not automatically be described as Martinique AOC.

Discover Martinique rhum